Although long past its heyday, Iceberg still sells online to a new generation of fans. By the end of the 2010s, there were Iceberg boutiques worldwide, including Paris, Amsterdam, Dubai, Russia, and Kuwait, among others. The hip-hop community also took to Iceberg, giving Iceberg a kind of credibility other labels like Kangol and Under Armour already enjoyed. Iceberg hired newly minted stars to endorse the full-fledged lifestyle brand, like Paris Hilton and Pamela Anderson. Vintage ICEBERG History Turtleneck Sweater ad vertisement by MixandMatchPopUp Ad vertisement from shop MixandMatchPopUp MixandMatchPopUp From shop MixandMatchPopUp. The kidswear line called "Iceberg Junior" launched in 2002. Perfumes like "Fluid," "Effusion," and "Light Fluid" were released in quick succession throughout the early 2000s. ICEBERG SNOOPY WOODSTOCK SWEATER KNIT SZ L 1992 VINTAGE. ViNTaGe iCebeRG HiSToRY AnDy CaPP SWeaTer. Vtg RARE ICEBERG History Pepe LePew Sweater Mens XXL Gray Italy Made Pullover LS. ICEBERG HISTORY SWEATER Vintage Disney Goofy Full Zip Knit Sweater Large. In 2000, Paolo Gerani was appointed creative director of Iceberg, who brought fresh ideas to the table. RARE Vintage Iceberg History Goofy Sweater Black Medium Knit Short Sleeve. Four years later, the company launched its denim collection, "Iceberg Jeans." Two years later, after an eyewear collection premiered in 1996, the company held its first fashion show exhibiting a men's spring/summer collection. In 1991, Iceberg opened an American boutique in New York City and followed it with its first venture into leatherwear the next year. By this time, the Iceberg look was epitomized by rolled-up jeans, color-blocking, oversized shirts, and ubiquitous cartoon graphics. The brand's sales peaked in the 1990s as famous names garnered attention as spokespeople, including Isabella Rossellini, Sophia Coppola, Naomi Campbell, and Farrah Fawcett. It followed with a successful first fragrance, "Iceberg Femme," that spawned a sequel, "Homme," a year later. In 1989, Iceberg opened its first boutique and showroom in Milan. The brand's Mickey Mouse and Bugs Bunny sweaters and coats fit with the times but were timeless designs. Iceberg's products in the 1980s feature more of the same sportswear due to popular demand. By 1978, both knitwear collections often featured large-format images from cartoon characters and other pop-culture icons. In 1976, Iceberg launched its women's sportswear line. This sportswear stood out from other brands due to its embrace of details and influences from the world of art-including odes to Andy Warhol pop art-and its use of quality Italian fabrics. The two imagined creating a fashionable luxury sportswear line, beginning with men's knitwear. Founded in Italy in 1974, Iceberg was the brainchild of Silvano Gerani and Giuliana Marchini.
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